For Immediate Release 3-15-2011

Contact: Mark Eller

Communications Director

303-545-9011 ext. 115

markeller [at] imba [dot] com

IMBA and online mountain bike retailer HucknRoll.com are pleased to announce the 2011 IMBA/HucknRoll.com Trail Improvement Grants. These grants support projects that maintain and improve the sustainability of local trails, preserve the environment and enhance conservation the mountain bicycling community.

Four grants of $700 will be awarded to IMBA-affiliated clubs that meet the project criteria.

The application deadline is May 1, 2011.

“Small grants like this are a great catalyst to support volunteer trail work and much-needed maintenance. We hope to inspire volunteers to apply the principles of sustainable trail design in their local communities,” said IMBA Development Director, Rich Cook.

“Incredible mountain biking requires incredible trails,” said Dustin Robertson, CMO of HucknRoll.com. “We sell mountain bikes. It’s not only our obligation, it’s our privilege, to support IMBA and the trail stewardship that they promote. We want to help mountain bikers make their own trails better.”

IMBA, the largest mountain bike advocacy organization in the world, has over 750 affiliated clubs in all 50 states and seven countries. Support from HucknRoll.com, and 170 other corporate members has helped IMBA foster relationships with government land managers and local communities to create, enhance and preserve great trail experiences for mountain biking and a multitude of trail users.

Learn more about IMBA’s grants for mountain bike clubs.

About HucknRoll.com: HuckNRoll.com is an online mountain bike retailer of nothing but the highest quality bikes, frames, components and riding gear. HucknRoll’s squad of UBI-certified bike mechanics builds your bike to spec before boxing it up and sending it direct to you, ready to ride. The site features an interactive online community of mountain bikers who share personal feedback on gear through reviews, images, video posting, questions and answers. HuckNroll.com is part of the Backcountry.com family of stores. Backcountry.com is a controlled subsidiary of Liberty Media Corporation attributed to the Liberty Interactive Group (Nasdaq: LINTA).

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