Bikes Belong teamed with the Cycling Sports Group to create and administer an industry leaders survey for the 2011 Bicycle Leadership Conference. The survey was designed to benchmark leaders’ thoughts on the current state and future of the U.S. bicycle industry. It gathered knowledge on topics such as environmental sustainability, market growth limiters, minorities and women in the industry, and the impact of global trends like rising energy costs. Industry leaders listed “lack of safe places to bicycle” as the number-one factor limiting growth of the U.S. bicycle market. Ninety-eight percent of respondents said that the federal investment in bicycling is important to the industry, with 79% of respondents listing it as “very important.”

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