Bikes Belong, SRAM Partner to Promote Safe Urban Bikeways

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Respected Bikeway Expert Martha Roskowski to Head Campaign

Bikes Belong and the SRAM Cycling Fund are pleased to announce a new campaign to fast track the installation of safe bike facilities in U.S. cities. Martha Roskowski, a widely respected expert in developing urban bicycling solutions, will head the project, which will be based at the Colorado headquarters of the national non-profit organization Bikes Belong.

The campaign will focus on the development of innovative bike infrastructure facilities such as protected bike lanes that are separated from motorized traffic to enhance safety and encourage non-expert bike riders of all ages and abilities to use them.

Since 2004, Roskowski has served as the director of GO Boulder—the Colorado city’s highly regarded bicycle-pedestrian-transit program. Roskowski is the former campaign manager of America Bikes, the national bike advocacy coalition. She also served seven years as executive director of Bicycle Colorado, the statewide bike advocacy group.

“Leadership is key to any campaign, so we are delighted that Martha has agreed to head this timely and important effort,” said Tim Blumenthal, President of the Bikes Belong Foundation that will host the project. “She brings a wealth of experience from the local, state and federal levels, so we’re thrilled she will be part of the team.

Randy Neufeld, director of the SRAM Cycling Fund, said, “The time is right for this campaign, as cities across the country are looking at installing innovative new facilities like protected bike lanes. These facilities are wildly popular, relatively inexpensive, quick to install and significantly improve the urban cycling experience. Our campaign will help get them on the ground.”

The campaign will launch publicly in May 2012, in conjunction with National Bike Month. Roskowski will begin her new position in January 2012 and will be based at the Bikes Belong offices in Boulder.