Performance Bicycle, the nation’s premier cycling retailer, is the newest member of the Bikes Belong Coalition. Additionally, Performance Bicycle CEO David Pruitt will serve on the Bikes Belong Coalition Board of Directors.

“We’re thrilled to have Performance Bicycle in the coalition, and that David has agreed to serve on our Board,” said Tim Blumenthal, President of Bikes Belong. “Performance’s membership will not only increase the exposure of our organization, but most importantly, help us build awareness for cycling and get more Americans on bikes. Their participation will help us advance cycling through events, grant programs, advocacy and more.”

“Bikes Belong is a natural fit for Performance,” said David Pruitt, CEO, Performance Bicycle. “Our passion for cycling and commitment to our local communities align perfectly with the coalition’s mission. We look forward to working with Bikes Belong to encourage more people across the country to participate in cycling, and to help the coalition bring awareness to issues that affect cycling at the local, state and federal levels.”

In 2010, Performance Bicycle helped gather signatures for (PFB), a multi-faceted campaign to get 1 million Americans to sign a pledge for safer and more convenient bicycling in America. Performance Bicycle will continue to support PFB.