For Immediate Release 1-6-2012
Contact: wendy [dot] kerr [at] imba [dot] com (Wendy Kerr)
IMBA Development Coordinator
303-545-9011 ext. 113

Through a portfolio of sustainability management solutions designed for travel and tourism businesses, Sustainable Travel International’s innovative programs strengthen the positive impacts of tourism worldwide. We are thrilled to announce a new partnership with STI, an organization that shares our values and supports sustainability.

STI is offering an exclusive Sustainable Tourism Benefits Package to IMBA Members to celebrate our new partnership in 2012. They would love to help you green and grow your business! (see below for more details)

We’re also kicking off our partnership with a free informative webinar designed exclusively for members of IMBA. The webinar will be hosted by STI and take place February 9 at 9am PST/12pm EST. Register now!

Sustainability Management for IMBA Members: Ready, Set, Action!

Join STI’s Director of Standards and Certification, Bobby Chappell, for an educational webinar focused on putting sustainability practices into action. You’ll walk away with specific steps and tangible takeaways that will help you integrate sustainability into your current business operations right away.

To get there, we’ll explore STI’s Sustainable Tourism Education Program (STEP), and highlight some specific themes and criteria. We’ll cover areas like environmental management, supply chain management and employee, guest and community engagement.  We’ll demonstrate how to implement policies and expand them into action. We’ll also explore some best practices for tour operators that will allow you to invest in a thoughtful, incremental and affordable approach to sustainability.

Bobby will also perform a live sustainability consultation with one IMBA member, demonstrating some key areas common to mountain bike tour operators. We’ll leave 15 minutes for audience QA at the end as well.

Even if you can’t attend live, please feel free to register anyway, since all registrants will receive the full presentation via e-mail afterward.


Sustainable Tourism Benefits Package Details:

Email STI’s Jeremy Sampson (jeremys [at] sustainabletravel [dot] com) in order to sign up and take advantage of special IMBA pricing, which includes a 10% discount on typical fees.
IMBA Benefits Package includes:

  • 12-month enrollment in STI’s Partner Program
  • 12-month access to STI’s Sustainability Self-Assessment Tool
  • Free company listing, including postings on and exposure on STI’s social media networks
  • 1/2 hour consultation on the sustainability issue of your choice
  • Standard i-Frame Carbon Calculator for your website
  • STI logo usage for your website and collateral

Special IMBA pricing below is based on the size of your business:

  • $225 / year (1 – 20 employees)
  • $450 / year (21 – 50 employees)
  • $675 / year (50-plus employees)