IMBA Announces Partnership with Life Time Fitness

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For Immediate Release 2-15-2012

Contact: Mark Eller
IMBA Communications Director
markeller [at] imba [dot] com
303-545-9011

IMBA is excited to announce a new corporate member and “above and beyond” sponsorship with Life Time Fitness. The partnership includes a donation to IMBA’s trail building and advocacy work from every Leadville 100 race entry lottery. The growing portfolio of Life Time Fitness mountain bike events is impressive. The entire IMBA network is encouraged to come out and race or support these events by volunteering.

Life Time Fitness announced recently the qualifying events for riders interested in participating in the 2012 Leadville Trail 100 (LT100). Registration is officially open for the Leadville Race Series qualifiers.

While the Leadville 100 lottery is closed as of January 31, these events offer great competition, a chance for a coveted entry to Leadvile and cover some of the most iconic trail destinations in the country. Those who participate in the qualifiers will have their names entered into the lottery draw for the LT100 2012, or may automatically qualify based on their performance at the events. Every qualifying event will provide 70-100 riders with an entry to participate in the 2012 LT100.

The 2012 LT100 mountain bike qualifying events locations and dates include:

  • June 17: Wilmington Whiteface 100, Wilmington, NY
  • July 22: Tahoe Trail, Tahoe, CA
  • September 15: Alpine Odyssey, Crested Butte, CO
  • April 21: Austin Rattler 100, Austin, TX
  • June 2: Barn Burner 104, Flagstaff, AZ
  • July 14: Silver Rush 50, Leadville, CO

Other Life Time Fitness Races Supporting IMBA and Chapters:

The expansion of the Leadville Race Series and Life Time Fitness’ commitment to IMBA is an exciting step for mountain bike enthusiasts and advocates. These events will provide the opportunity to ride and race in venues where IMBA and its clubs and chapters have provided substantial stewardship and trail development effort, including: the Adirondacks, the Tahoe Basin, the Rocky Mountains and Austin, TX. Stay tuned to Team IMBA event pages and IMBA on Facebook for special offers and incentives from Life Time Fitness and more information on these events.

About Life Time Fitness

As the Healthy Way of Life Company, Life Time (NYSE: LTM) delivers the certified professionals, comprehensive businesses and incredible destinations that help people positively change their lives every day. The company’s healthy way of life approach enables its customers to achieve their health and fitness goals by engaging in their areas of interest — or discovering new passions — both inside and outside of Life Time’s distinctive and large sports, professional fitness, family recreation and spa destinations. Today, the company operates 102 centers under the LIFE TIME FITNESS® and LIFE TIME ATHLETIC(SM) brands primarily in suburban locations, in 22 states and 28 major markets.