Anticipation Builds for IMBA World Summit in Santa Fe

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For Immediate Release
Contact: markeller [at] imba [dot] com (Mark Eller)
IMBA Communications Director
303-545-9011 ext. 115

Anticipation is building as the sixth edition of IMBA’s World Summit gathering nears. The 2012 edition will be held in Santa Fe, New Mexico, on Oct. 10-13. If you attended recent IMBA summits in Whistler, BC; Park City, UT or Augusta, GA you might be surprised to hear that the riding, summit speakers and social events in Santa Fe could top them all.

Registration for the event is live and open to the public.

IMBA’s summits bring hundreds of delegates from multiple countries together, from local mountain bike enthusiasts to professional trail builders, land managers, tourism operators and bicycle industry professionals. Darco Cazin, an expert on bicycle-related tourism and founder of Allegra Tourismas, will travel from Switzerland to attend the summit. “It’s the best platform I know of to exchange ideas and network with other professional developers of mountain bike experiences,” said Cazin. “I’m looking forward to presenting new information about mountain biking in Europe, and I look forward to getting updates from the global leaders who will attend.”

Excitement in the host community is also evident. A recent article in the Santa Fe New Mexican touted the outstanding riding that attendees will have access to during the summit, including the La Tierra and Dale Ball trail systems. The story quotes Chris Madden, director of sales for the Santa Fe Convention and Visitors Bureau, predicting an economic boost of $500,000 to $1 million from IMBA’s summit.

What’s on Tap?

The Santa Fe Convention Center will be the backdrop for all summit events and activities. The summit vendor expo — which is open to the public and will be held in the convention center courtyard — will provide an opportunity to ride demo bikes supplied by IMBA industry partners, including Trek, Specialized and Jamis. Shimano, SRAM and others expo vendors will provide additional equipment and mechanical support.

Speakers, sessions and events will be published on Monday, July 30. A day-by-day breakdown looks like this:

Tuesday (10-9)

  • Pre-conference riding field trip to Los Alamos and Ski Pajarito (separate registration). Hosted by Los Alamos Singletrack Association, Los Alamos County and Ski Pajarito.

Wednesday (10-10)

  • Special pre-conference/co-hosted events (separate registration):
  1. NICA Leaders’ Summit
  2. Trips for Kids Conference
  3. IMBA Trail Building School
  4. Southwest Trails Conference (hosted by Santa Fe Conservation Trust)
  5. Race Promoter Powwow

    • Vendor Expo opens
    • Group rides (led by Santa Fe Fat Tire Society and Pedal Queens)
    • Opening reception

    Thursday (10-11)

    • Summit educational sessions and workshops
    • Group rides (led by Santa Fe Fat Tire Society and Pedal Queens)
    • MTB community art celebration and poster session

    Friday (10-12)

    • Summit educational sessions and workshops
    • Chapter Congress (admission by invitation only)
    • Expo party, Plaza night criterium followed by special film presentation: Where the Trail Ends, presented by Red Bull

    Saturday (10-13)

    • Epic group ride
    • Closing BBQ

    “We are thrilled to bring the summit to Santa Fe in 2012,” said Mike Van Abel, the group’s executive director. “Santa Fe presents a model of how to enrich a community with top-notch mountain bike facilities. We were impressed by the connectivity from in-town bike paths to nearby trail systems. IMBA’s local chapter, the Santa Fe Fat Tire Society, has emerged as an incredibly effective and well-organized group — they have been a great asset as we plan for our best world summit ever.”

    In addition to the strong national support from the Federal Highway Administration and Bikes Belong, additional summit sponsors include Primal Wear, League of American Bicyclists, CLIF Bar, QBP, Sock Guy, Dirt Art, Kona, Santa Cruz Bicycles, BikeFlights.com, Vermeer, Dirt Rag and New Belgium Brewery.

    Local supporters include the City of Santa Fe, Hutton Broadcasting/SantaFe.com, BTI, REI, Premier Subaru, O’Leary Built Bicycles, Century Bank, Santa Fe Brewing Company, Marble Brewery, Second Street Brewery, Santa Fe Spirits and Outside Magazine. Conference accomodations are being offered by Hotel Santa Fe and the Hilton Santa Fe Historic Plaza.