Life Time Supports IMBA at 2012 Leadville Trail 100 MTB

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For Immediate Release 8-13-2012
Contact mark [dot] eller [at] imba [dot] com (Mark Eller)
IMBA Communications Director
303-545-9011 ext. 115

At the opening ceremonies (August 10) for this year’s Leadville Trail 100 MTB, Life Time chairman, president and chief executive officer Bahram Akradi presented the International Mountain Bicycling Association (IMBA) with a check for $20,600 from the Leadville Qualifying Series events to support IMBA’s mission of new and better trails for mountain biking.

“We’re honored to partner with IMBA as its mission mirrors our dedication to growing and enhancing the sport of mountain biking for riders of all abilities and to help create trails for cyclists,” said Akradi.

The Leadville Qualifying Series of events has built on the allure of the Leadville Trail 100 with six events at major mountain biking destinations around the country. Life Time dedicated a portion of proceeds from the events to give back to the trails, communities and volunteers that are critical to high quality events. In addition, riders were given an opportunity to donate to IMBA during the registration process.

Launched in 1994 with only 13 riders, the Leadville Trail 100 MTB now attracts nearly 2,000 of the world’s fiercest competitors. In 2012, participants from 50 states and 35 countries will race on a demanding course with steep, technical climbs and descents all with the single goal of competing in a “Race Across the Sky.” Competitors paid $15 to enter a lottery for race slots. Hundreds of entrants chose to contribute above and beyond to IMBA with their entry fees. A portion of the lottery proceeds are being used for charitable/non-profit and volunteer purposes.

“LQS competitors and Leadville lottery applicants can feel good about their contributions knowing that Life Time is supporting IMBA’s mission of creating and preserving great trails. IMBA is working in all 50 states to make sure that when racers go back home, they have a great place to ride, close to where they live,” said Van Abel.

Life Time is The Healthy Way of Life Company headquartered in Chanhassen, Minn., operating 105 health centers in the United States and Canada. With a network of more than 1.5 million members, the company encourages fitness both indoors and outside to help people positively change their lives every day. Life Time continues to grow its mountain biking portfolio to include events that complement its Leadville Race Series, such as the Lutsen 99er, Chequamegon Fat Tire Festival, and the Leadville Qualifying Series. In addition, Life Time has supported two international films on the popular Leadville “Race Across the Sky.”

IMBA has 80,000 supporters, 93 chapters, 650 mountain bike club affiliates, 200 corporate and 650 retail partners. IMBA’s network helps build trails, grows the sport of mountain biking and lobbies Congress and local land managers for new trails, pro-bicycle recreation policies and public land protection.

More About Life Time Fitness and IMBA

As The Healthy Way of Life Company, Life Time Fitness (NYSE:LTM) helps organizations, communities and individuals achieve their total health objectives, athletic aspirations and fitness goals by engaging in their areas of interest – or discovering new passions – both inside and outside of Life Time’s distinctive and large sports, professional fitness, family recreation and spa destinations, most of which operate 24 hours a day, seven days a week. The Company’s Healthy Way of Life approach enables customers to achieve this by providing the best programs, people and places of uncompromising quality and value. As of August 1, 2012, the Company operated 105 centers under the LIFE TIME FITNESS® and LIFE TIME ATHLETIC(SM) brands in the United States and Canada. Additional information about Life Time centers, programs and services is available at lifetimefitness.com

Since 1988, The International Mountain Bicycling Association has been bringing out the best in mountain biking by encouraging low-impact riding, volunteer trailwork participation, cooperation among different trail user groups, grassroots advocacy and innovative trail management solutions. IMBA is a 501(c)3 non-profit educational association whose mission is to create, enhance and preserve great trail experiences for mountain bikers worldwide.