Bikes Belong appoints Verde PR as public relations agency of record

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Bikes Belong has signed Verde PR Consulting to provide integrated public relations support for Bikes Belong Coalition, PeopleForBikes.org and the Green Lane Project. 

Verde will employ its signature integrated brand communications practice to support Bikes Belong, PeopleForBikes.org and the Green Lane Project, incorporating public relations, digital marketing and Content Solutions services.

“Bikes Belong is excited to be represented by a seasoned agency such as Verde,” said Bruno Maier, senior vice president of Bikes Belong. “They are very reputable within the outdoor and bicycling industries, and they will be instrumental in generating awareness of our efforts and sharing our stories nationwide. We look forward to a long-term partnership.”

“Verde is highly committed to using brand communications to achieve positive change, and now our agency has the opportunity to use our 11-years of experience to support and further the mission of Bikes Belong, PeopleForBikes.org and the Green Lane Project – it’s a very fulfilling and motivating opportunity for every single member of the Verde team,” said Kristin Carpenter-Ogden, CEO and founder of Verde.

“Our work will bring growth to the bicycling industry and our relationships, creativity and reach will create the awareness and education needed to successfully get more people on bikes, more often and to improve bicycling access across the country.”

Verde PR marks its 11-year anniversary in 2013 and was founded in the active lifestyle, bicycling, outdoors, snowsports, fitness, travel and sustainable-products markets. With offices in Jackson, Wyo., and Durango and Boulder, Colo., Verde’s team lives the bicycling and mountain sport lifestyle with passion and authenticity.