With more and more attention being paid to inequity in race earnings at the top of the sport, many companies have found a progressive sponsorship model in funding payouts for the top of the women's field to match the men's. From Lazer:
Lazer has stepped up their annual participation at Clif® Bar Cross Vegas with sponsorship of the Elite Women's race. This support equalizes the Elite Women's and Men's prize list with over $8,700 across 30 places.
CrossVegas race director Brook Watts expressed delight at Lazer's move by saying "they've been a long time partner of the race and for 2013 they've found a way to expand their role in a very positive way."
Lazer Head Helmeteer Sean van Waes stated "As a Belgian company Lazer has had a long affinity and association with cyclocross as it is one of our "home sports". We are very happy to see cyclocross continue to grow in the United States and value our opportunity to help make this happen by supporting CrossVegas. We are very happy to equalize the prize list between the elite women's and men's events. Lazer is a big supporter of women's racing and you need only check our list of sponsored teams to see the proof of this. Lotto-Belisol, Cipollini-Giordana, Wiggle-Honda, Topsport-Vlaanderen, Telenet-Fidea, Optum Pro Cycling and the Crank Brothers Race Club team are all excellent examples of women's teams that Lazer supplies and supports."
Telenet-Fidea rider Amy Dombroski commented by saying, "Thank you to my long time sponsor Lazer for stepping up at the biggest race in America, CrossVegas and providing equal prize money to women and men. American cycling is making massive strides in a fight for equality, and I can only hope the rest of the cycling world can see the value in this."