For me, a best partial of Interbike doesn’t occur on a tradeshow floor. In fact, it has zero to do with subsequent year’s cutting-edge products, attire or bicycles — though all to do with a destiny of a bike industry. Each year, a Outdoor Industries Women’s Coalition showcases stream and arriving leaders during a annual awards and keynote. Last month, a room was packaged for a 2013 eventuality — and for good reason.

This week, Women Bike is spotlighting a winners — and nominees — for OIWC’s bike courtesy awards to exhibit a womanlike leaders who are changing a face of bicycling.

Elysa Walk, General Manager, Giant Bicycles USA
At this year’s OIWC event, Walk gave a keynote presentation, severe a fake paradigms of a bike courtesy with constrained information on a significance and intensity mercantile impact of womanlike riders. Click here to see here to see her 5 Myths. As one of a top ranking women in a bike world, Walk knows what she’s articulate about. After 10 years in telecommunications, Walk assimilated a bicycle courtesy in 2004 and stepped adult to General Manager for Giant USA in 2007. Since then, she’s not usually grown a association by 40% overall, though launched Giant’s women’s specific brand, Liv/giant, and pioneered an innovative womanlike envoy module to rivet some-more riders during a internal level. “A crony desirous me to start cycling, and we consider that women have such absolute relations with their friends and suffer roving together in non-competitive, fun adventures,” Walk says. “With a envoy program, we wish to support those internal ladies who are pivotal influencers for bicycling in their community. We’re giving them collection and incentives to structure women’s organisation rides, upkeep clinics, ladies nights — given we wish to get some-more women on bikes.” Beyond mentoring women in her company, Walk has been a explorer for women opposite a industry, portion in pivotal house positions for Bikes Belong (the courtesy advocacy group) and a Bicycle Product Suppliers Association.  

Anna Schwinn, Lead Engineer, Quality Bicycle Products
First Ascent Award Winner
Anna Schwinn is now a Lead Engineer at Quality Bike Parts. Recognized for her bike engineering talents, Anna is equally famous as a compulsive recruiter of women and organisation into all aspects of cycling. For a past 5 years, Anna has matched her passion for track, highway and cranky with her grade in automatic engineering to a benefit of cyclists opposite genres. First conceptualizing for Zipp, Anna also worked with Whisky Parts Co, Foundry Cycles and Civia Cyles, before holding on a purpose of Lead Engineer during All-City Cycles. Designing frames, components and dropouts for the urban, track, highway and cross. Anna is a healthy innate personality and dignitary and is staid to change what “women’s specific” means in terms of product growth in cycling. Beyond the nuts and bolts of engineering, Anna has been a voice for women during QBP, providing idealist caring to her associate lady coworkers and encouraging the active recruitment and inclusion of women within a company. Founder of Project Vivian, Anna leads a organisation of different people to favour and urge a landscape for women within cycling.

Tori Bortman, Gracie’s Wrench, Founder/Owner
Pioneering Woman Award nominee
“Gracie’s Wrench grown from a mutual adore of bicycles and sharing. Part of feeling assured to count on cycling for my travel and my early income as a follower began with overcoming my danger of a machine. It was bigger than me, seemed to have some-more parts, and worked like magic. At slightest until something went wrong. Then it—and I—didn’t work during all. From a start it was extremely easier to build muscle, reflexes and change than it was to find someone—anyone—who would take a time to uncover me a middle workings of bicycle mechanics. Climbing hills was zero compared to struggling with selfish mechanics who hoarded knowledge. Worse nonetheless were those who were good adequate and attempted to be useful though told me with a shrug after holding something out of my hands to do it for me that we “just kinda gotta do it” or “read a book” to learn. we suspicion afterwards and am certain now that there is a improved way. Gracie’s Wrench is my answer. My programs simulate on an epoch when folks lived by a DIY (Do It Yourself) tenet given it done good clarity and maybe they had to, not given it was trendy. A time when something new was special, to be valued and taken caring of given there wasn’t another to be bought off a shelf during a store. Over a past 6 years I’ve had a pleasure of training for The Center for Appropriate Transport, a Community Cycling Center, a Bicycle Transportation Alliance, North Portland Bikeworks, Bike Gallery and a City of Portland. Through these programs and my possess courses and clinics I’ve schooled a significance of particular attention, tiny category size, a knowledge gained from putting a collection in my students hands, as good as a useful clarity of tenure and fulfilment in indeed doing it with your possess hands on your possess bike.”

Susi Wunsch, Velojoy, Founder
Pioneering Woman Award nominee
For Susi Wunsch, a adore of bikes started in spin classes in New York City. Before long, cranking a pedals in a name of aptness took her to a roads, training for Olympic stretch triathlons. Soon a Manhattan proprietor saw a mutation on her internal streets, as well. “In 2010, we detected a stable bike line on Ninth Avenue,” she says. “To me, it signaled a city’s joining to creation a place for cyclists on a streets, and it done me feel safer. I’ve been happily regulating my bicycle for daily travel ever since.” Wunsch didn’t only join a ranks in a bike lanes – she became an preacher for cycling lifestyle, rising, a site dedicated to attracting some-more people to roving bicycles by demystifying and celebrating a joys of two-wheeled transportation. “What gets mislaid infrequently in a contention about bicycling is what’s many elemental: a fun and leisure of it,” she says. “Making cycling a partial of bland life is what Velojoy is about.”

Lauren Hefferon, Ciclismo Classico, Director
Pioneering Woman Award nominee
Lauren Hefferon is Ciclismo’s owner and CEB (Chief Executive Biker). Her adore of biking dates behind to her active childhood in Keene, New Hampshire. After deleterious her knee downhill skiing in high school, she began to unequivocally douse herself in a smashing universe of cycling and satisfied that a competition had a intensity to open adult many other doors. “I used a bike as a approach to know my universe better,” she says. “Little by small it brought me certainty and a clarity of accomplishment.” After graduating from Cornell University with a grade in anthropology, Lauren complicated excellent humanities in Florence and began a life debate that began by cycling over 35,000 miles opposite Europe. She founded Ciclismo Classico in 1988, realizing a dream of mixing her passion for cycling with her adore for Italy. Her initial debate had 5 women on it; a second had eight. As Ciclismo expanded, Lauren began charity trips to destinations no one else was doing in Italy, such as Puglia, a Piedmont, and Sardinia. By 2000 Ciclismo was good and resolutely determined as a personality in bike tours to Italy. Since afterwards a association has maintainted a concentration on Italy while expanding into other destinations via Europe and beyond. In a future, Lauren envisions adding even some-more destinations, as good as some-more thematic trips, while stability to share a joys of bicycle furloughed with as many travelers as possible.

Stay tuned for 5 some-more women to watch tomorrow!