Interbike and Outdoor Retailer Partner To Launch The Women’s Story Media Event
-Women’s-specific cycling & outdoor products will be showcased and tested –

 

SAN JUAN CAPISTRANO, Calif. – December 9, 2013 – Interbike and Outdoor Retailer, two of the largest retail sports product trade shows in the world, today announced that they’ve joined forces to launch a new experiential media event highlighting women’s-specific products. The event will connect a limited number of cycling and outdoor product manufacturers with mainstream non-endemic journalists to test the latest in women’s-specific products in the environments in which they were intended.
Set to take place June 10-12, 2014 at the Crystal Springs Resort in Northern New Jersey, The Women’s Story will feature 20-25 brands showcasing the most innovative women’s-specific cycling and outdoor products. 


Invited journalists will have an opportunity to truly understand the mechanics behind women’s-specific products by riding a mountain bike or testing running shoes on an off-road trail, experiencing stand up paddleboarding (SUP) on a nearby lake, trying the latest yoga gear and apparel, climbing and other outdoor and cycling activities on the Crystal Springs Resort grounds.


“Our media events do much more than showcase a certain segment of the retail sports market,” said Darrell Denny, SVP Sports Group & Business Development for Emerald Expositions (Interbike & Outdoor Retailer’s parent company). “They allow the media to really get their feet wet and their hands dirty – by testing the product in the environment in which they were designed for, and then have the opportunity to interview company designers and product developers in one unique setting. With the diverse product categories gathered at one event, journalists can generate multiple stories in a very efficient manner.” 


The Women’s Story is endorsed by several industry and advocacy organizations, including theOutdoor Industry Women’s Coalition, the Outdoor Industry Association and PeopleForBikes. These organizations will speak at the event, offering key metrics and other data pertaining to the women’s products market.


Truth Be Told Public Relations (TBTPR) of Beverly Hills, CA and New York, NY will secure key consumer media journalists for the event. TBTPR has extensive experience with top-tier local and national media outlets, and will work to manage media invitations and inquiries.

The Women’s Story will open to local outdoor and bicycle retailers after 2pm on the final day, allowing for product demonstrations and conversations with both manufacturers and media. Retailers interested in attending must register by calling 949-226-5784

Companies interested in one of the limited number of sponsorship opportunities should contact Andria Klinger, Sales Director (949-226-5745 / andria.klinger@emeraldexpo.com) or Krista Dill, Sales Manager (949-226-5728 / krista.dill@emeraldexpo.com) for more information.


 

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About Interbike and Outdoor Retailer


Interbike is the largest bicycle trade event in North America, bringing together manufacturers, retailers, industry advocates and media to conduct the business of cycling. Established in 1982, the show gathers more than 1,200 cycling-related brands, over 25,000 total attendees annually and is considered one of the most important global trade events for the bicycle industry.


Outdoor Retailer (OR) brings together retailers, manufacturers, industry advocates and media to conduct the business of outdoor recreation through tradeshows, product demo events and web-based business solutions. OR also provides and promotes retailer education, advocacy, responsibility and critical face-to-face business initiatives within the outdoor industry. Consistently named among Trade Show News Network's 25 fastest-growing tradeshows by attendance, Outdoor Retailer connects approximately 50,000 attendees on a semi-annual basis for its Summer and Winter Market shows, and thousands more through its year-round online resources and platforms.


Interbike and Outdoor Retailer are two of 65 premier tradeshows owned and operated by Emerald Expositions, a leading producer of large business-to-business tradeshows. Emerald Expositions, based in San Juan Capistrano, CA produces shows and conference events globally that connect more than 335,000 buyers and sellers across nine diversified end-markets. Markets covered include general merchandise, sports, hospitality and retail design, jewelry, photography, decorated apparel, building, healthcare and military.


More information about Interbike and Outdoor Retailer can be found at www.interbike.com andwww.outdoorretailer.com


MEDIA CONTACTS:


Justin Gottlieb

The Women’s Story Media Event

Communications and PR Director – Interbike

949-226-5754

justin.gottlieb@emeraldexpo.com


Kate Blom-Lowery

The Women’s Story Media Event

Communications and PR Director – Outdoor Retailer

949-226-5779

kate.lowery@emeraldexpo.com